2025 — 2026 · Full-time
Product Manager · Squads Game
Squads is a skill-based sports prediction platform where users predict player outcomes through multiplier-based games and entries.
Sports
Casino
- Owned the product strategy and roadmap across growth, activation, retention, monetization, gamification, and gameplay, using Mixpanel analytics and player feedback to drive product decisions.
- Optimized the signup → deposit → gameplay funnel, using cohort analysis, to identify activation and retention opportunities.
- Used cohort, funnel, and retention analysis to identify that returning users, informing initiatives focused on increasing repeat deposits, gameplay frequency, and LTV.
- Led product discovery and requirements for Boudey, a real-time multiplier game, covering game-state logic, booking, auto-cashout, wallet validation, settlement, error handling, and engineering flows.
- Designed and launched gamified growth and referral campaigns, including the Valentine’s Love Wheel, where users earned rewards for activated referrals, alongside initiatives focused on increasing funded-user acquisition and liquidity.
- Worked cross-functionally with Engineering, Design, Marketing, Operations, and Support to deliver PRDs, game flows, acceptance criteria, analytics frameworks, GTM plans, and product launches.